Creating a real estate website that is a destination for potential clients is a rewarding experience. You get to put together powerful tools and great content for anyone interested in your neighborhoods to view.Of course, if you put together all of this great information and no one views it, then it isn’t much fun. In fact, it can be downright frustrating to slave away and have no one visit your website! An effective online real estate marketing strategy will have you at the top of the search engines so you get the most visitors to your website possible.
Getting more eyeballs to view your real estate website doesn’t take a monster budget when you know how to climb to the top of the search engines. These aren’t “tricks” to get to the top, just solid methods that will get you to the top and have a stream of traffic coming to view your website.
Apply each of these tips to get to the top of the search engines fast.
Optimize Your Page Titles – Page titles are one of the biggest ways that you can improve your search engine rankings. Your page titles should be unique to each and every page on your website. For optimum results your keyword will be at the beginning of the page title and will incorporate the keyword that you are focusing on for that page. Don’t go crazy and stuff a bunch of keywords in the title, just make sure it uses the keyword in a clear and easy to read sentence.
Create Two Sitemaps – A sitemap is a list of the pages that are located on your website. It may sound simple (and it is) yet many real estate websites are missing this key element. Creating a simple HTML sitemap that lists all of your pages is just one type of sitemap. Creating an XML sitemap will allow the search engines to learn even more about each and every page that is on your website, giving your website the best chance to be found when someone is searching.
Anchor Text – Anchor text is the text that is used when creating a hyperlink on your website. Creating Anchor Text that clearly defines what the document that you are linking to is about will help the search engines attribute some keyword value to that page. For example when you take the time to link the word “San Diego Homes” vs. “Click Here” you are letting the search engine know the page is about “San Diego Homes” giving you an opportunity to rank for that keyword phrase.
Implementing each of these methods won’t take much time at all. In fact as you are creating new pages you will be able to make quick work of the Page Titles and Anchor Text on each page. Simple changes often have some of the best results so go back through your website and start applying these methods and start seeing your website at the top.